ABOUT
I write for brands that want to show they care. That’s everything from sexual health to sustainability and everything in between.
I’m interested in people, what we say, do and feel, as well as why.
Why should we care? Why is it important? Why is it said like that?
Over the last decade, I’ve worked on a diverse range of projects, including branding and tone of voice development, messaging updates, UX copy that enhances the user experience, behavioural change campaigns, and articles on topics from heartburn to orgasms.