Do you know your reasons for HIV prevention?

ViiV Healthcare
Brand campaign and communications.

Prevention should be seen as standard care, spoken about the same way a diabetes screening would. But shame and stigma persist. Reframing prevention messaging and guides for women and healthcare providers, developed with a brilliant women’s group of clinicians, advocates and researchers.

It’s this: Getting tested helps you stay in control of your health.
Not this: If left untested and untreated, you could be in serious danger.