Deezer
Digital Content
Music discovery should feel fun and effortless. People love to share their opinions, so, just like your friend asking you about your fave, we took a similar friendly approach at Deezer to engage. I created digital content and CRM campaigns to keep listeners updated on chart-toppers and must-listen features.
It was a great gig where I met lovely creatives, stayed up to date with new music, creating quippy subject lines and engaging content. Keeping with the tone of voice and technical rules, every message was written to spark curiosity and get people to press play.