Writing for the Outernet

A new chapter for GSK. Returning to London called for a little more than a simple office tour.

At Outernet London, just round the corner from the new HQ, we built a breathtaking digital-first experience introducing GSK employees to their new location. But this wasn’t just a showcase but a story of purpose.

I had two stories to tell. The Science and visuals were stunning animations that brought GSK’s core science areas to life and the context of the space.

My role? Connecting the dots. Translating strategy, design, and storytelling into a seamless, engaging experience and discovering that every inch of the new HQ is built for people, sustainability, and innovation. I wove those details into the experience with a simple “Built for x” mechanic so people knew exactly what, how and why. I created a matrix of headlines and body copy. A true collaboration this project wasn’t just about a new office, it was a motivating fresh start for GSK’s people.