GSK

HQ Launch Internal Activation

Returning to London was a big deal for GSK, so we created an engaging digital experience at Outernet London to introduce employees to their new headquarters.

I focused on two main stories: showcasing GSK’s core science through animations and highlighting the new space's design. My role involved linking strategy, design, and storytelling to emphasise that the HQ is built for people, sustainability, and innovation.

Sustainability story

Sustainability isn’t just about processes. It’s about people. Our changing environment isn’t just putting pressure on the planet; it’s putting pressure on healthcare systems. But some treatments used for these conditions contribute to greenhouse gas emissions. We created a series of videos that showcased how GSK plans to break the cycle. By making the supply chain cleaner, its packaging smarter, and its treatments more sustainable. My role was to translate the innovation into stories.