Your spare coat could save a life

Written By T R
Big Issue print: If 50% of you ignore this, we'll e happy" body copy says: if half of the people reading the big issue donated just one coat, we would be able to meet our target stopping thousands of people from suffering in the winter months.

Hands-on Wrap-Up London
A social impact campaign

As the temperature drops, thousands face the cold. On the other side, most have an extra coat in the back of the wardrobe, forgotten or just not quite right. Either way, it can be put to better use, right?

Our goal in 2016 was to help Wrap Up London collect 20,000 coats. We had a simple but powerful idea: Your spare coat could save a life.

The idea wasn’t to guilt trip but to empower people to donate their spare coats to help others. With zero budget and just a tiny, determined team, we set out to make a difference. As a junior team, we were committed to making it happen and called in every favour we could, From The Big Issue, Evening Standard, and London Live TV. Even a few celebrities lent their voices to the cause.

We ended up with over 22,500 warm coats donated. Proving that local kindness, collaboration, and creativity can go a long way. But equally, imagine what can be done with a budget.

OOH in the underground. Orange background. with 3 different coats lined up, a trench a puffer and a raincoat, with white text over the top reading: life jackets. Tagline reads: Your spare coat could save a life.
T R
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