They’re not like other strategy consultants, so why sound like them?

CIL
Written By Teagan Robinson

CIL
Brand refresh. Tone of voice.

They outgrew their quiet brand during rapid global expansion.
My brief: build a voice that matches their ambition and expertise.What about the people at CIL that inspired the voice?
They’re precise, facts and data, but they’re not uptight, instead they have a curious and flexible approach to take clients further. Check them out.

Teagan Robinson
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