If you could see yourself on the brink of violence, would you choose a different path?

UNPD
Talk for Harmony campaign. Concept and script writing.

A question written to create a moment of self-recognition rather than shame.
A campaign built around it to speak to two audiences at once: the women at risk of gender-based violence, and people on the edge of causing it. Strategy, storytelling, and language shaped to interrupt harm before it happens.
This campaign included: 2 TVC Scripts, filmed testimonial content, exhibition and behind-the-scenes stills.