Sex ed’ but make it queer.

Durex
Digital campaign and resource guide.

Sex ed often overlooks the nuance and diverse experiences of sex, using a default setting for education that leaves LGBTQ+ people less informed. In 2021, over 5,000 people told Durex in a UK LGBTQ+ survey that sex ed had left them feeling underserved by a heteronormative curriculum. Working with Stonewall, we built a resource My Sex My Way: Inclusive Sex Ed Guide. For queer people, by queer people, a guide microsite paired with supporting film content.

The four pillars: Understanding. Exploration. Safety. Positivity.