A global transformation

Mitsubishi Motors
Digital Brand

Mitsubishi was all about driving ambition, and they brought it to their website. In 2018, Mitsubishi Motors wanted to strengthen its presence in key growth markets with a bold digital transformation.

Collaborating with the Critical Mass team, I played a key role in UX writing and vehicle positioning. I worked with writers, strategists, UX/UI designers, SEO experts, and content teams to create an intuitive and scalable global platform.

We meticulously crafted every detail of the experience to reflect the brand’s position, while making the car-buying journey seamless, whether you’re checking it out or checking out. We aligned messaging with real consumer insights, ensuring Mitsubishi's vehicles resonate with what their audience is looking for.

This new digital ecosystem elevated Mitsubishi's brand perception while ensuring a seamless customer journey, from vehicle discovery to conversion. By aligning business objectives with user experience, we exceeded key performance goals.