A global transformation

Mitsubishi Motors
Digital Brand

Mitsubishi was all about driving ambition, and they brought it to their website. In 2018, Mitsubishi Motors wanted to strengthen its presence in key growth markets with a bold digital transformation.

Collaborating with the Critical Mass team, I played a key role in UX writing and vehicle positioning. I worked with strategists, UX/UI designers, SEO experts, and content teams to create an intuitive and scalable global platform.

We created every detail of the experience to reflect the brand’s position while making the car-buying journey seamless. We aligned messaging with real consumer insights, ensuring MMitsubishi'svehicles resonate with what their audience is looking for.

This new digital ecosystem elevated Mitsubishi'sbrand perception while ensuring a seamless customer journey, from vehicle discovery to conversion. By aligning business objectives with user experience, we exceeded key performance goals.