Durex
Digital content

Not all condoms are created equal. Step into Superdrug, and there’s a whole section dedicated to various types for protection, pleasure, and to avoid messing with your pH levels if you’ve got a vagina.

Condoms aren’t only bought by men

With that said, it was more than social posts. I wrote proposals for deeper myth-busting content. Pulling out the specifics and looking at the most asked questions to help people find what works for them without the awkwardness. For Superdrug, that clears up myths and misconceptions by providing simple and inclusive guidance.

I used storytelling techniques and sensory language to make the information relevant and relatable. Made sure to keep it people-focused over product to make sure it’s accessible and inclusive

Helping Durex to claim its stake in sex positivity and pleasure-forward education, not just another condom company.