Talking about body hair

Veet – Digital content creation

Hair removal isn’t one-size-fits-all. Whether you remove all, some, or none is a personal choice.

For years, body hair removal ads pushed a single beauty standard. But times have changed. Veet embraced a new era where hair removal is a choice, not a necessity, as we learnt from the mags in the 90s, and because it’s a choice, it definitely shouldn’t feel like a chore.

We created relatable, inclusive content that resonated with real people, whatever they do with their bodies and facial hair. We shifted the narrative by acknowledging the societal pressures around beauty and positioning Veet as a brand that supports personal choice.

We captured assets for always-on use through a carefully planned content shoot, aligning with product launches and seasonal moments because your hair is your choice anytime.