Tuning out the pain

Nurofen
Digital Teaser Campaign

Pain is different for everyone, and so is relief. As part of Nurofen’s #PainAwareness campaign, I wrote the landing page and social posts and worked on a digital teaser campaign. Sharing real pain stories to highlight holistic pain management solutions that worked for them.

By bringing personal experiences to the forefront, the campaign sparked conversations about pain relief beyond medication, making the journey more personal and relatable.