The classic: turn a TV ad into social content

Dettol

Digital campaign and content

Working within a multi-disciplinary team and alongside agencies, we created digital-first content that showcased the power of Dettol wipes in everyday life.

As an in-house team, our briefs sometimes came in tight, with specific assets we needed to use. This is a classic example of transforming a traditional campaign into a social one. In this one, we used footage from the TVC, but we weren’t just going to create matching luggage. Aimed at families with young children, we brought the campaign to digital, illustrating the endless possibilities of killing 99.9% of bacteria and viruses through a child's imagination because there’s a lot of cleaning power in each wipe. It might not have been the sexiest brief, but we adapted, tested and took the approach of

Other projects included simplifying complexities, such as explaining Dettol's sustainability efforts, COVID updates, and how to dispose of products correctly.