Good sex isn’t just for Valentine’s Day

Durex

Campaign

Valentine’s Day gets built up as the ultimate moment for intimacy and connection. Almost 50% of people say they're up for trying something new in sex on Valentine's Day.

But why should good sex be confined to just one Day? In this inclusive campaign, we challenged that notion, creating a message that echoed through the everyday. Because the truth is, good sex can happen any day.

Working on everything from narrative to concept to digital content creation. Scripting a hero film and writing a campaign that spoke to authentic experiences, no matter who you are, who you love, or how you choose to connect. We pushed the boundaries of what a Valentine’s campaign could look like, making sure that inclusivity was at the heart of every message. This umbrella idea of why wait lives on across markets.