Good sex isn’t just for Valentine’s Day

Durex

Campaign

Valentine’s Day gets built up as the ultimate moment for intimacy and connection. Almost 50% of people said they're up for trying something new in sex on Valentine's Day.

But why should good sex be confined to just one Day? In this inclusive campaign, we challenged that notion by creating a message that resonated with everyday life. Because the truth is, good sex can happen any day.

Working on everything from narrative to concept to digital content creation. Scripting a hero film and writing a campaign that spoke to authentic experiences, no matter who you are, who you love, or how you choose to connect. We weren’t about to get stereotypical or heteronormative, so we created what we believe a Valentine’s campaign should look like, ensuring representation rang through and reflected the diversity of partners. The overarching idea of ‘why wait’ persists across markets.