Mitsubishi Motors

Digital transformation

Mitsubishi is all about driving ambition, and they brought it to their website. Mitsubishi Motors wanted to strengthen its presence in key growth markets with a bold digital transformation.

Collaborating with the Critical Mass team, I played a key role in UX writing and vehicle positioning. I worked with writers, strategists, UX/UI designers, SEO experts, and content teams to build an intuitive, scalable global platform.