Ford Motor Company

Brand and campaign

It’s about cars and the moments they create. Working with Ford across traditional and digital platforms, I created campaigns and content that spoke to fundamental drivers and pitched new ideas to clients by tapping into everyday insights, whether rugged or for business. As an in-house agency, I worked with both clients and creatives, which helped me develop my craft and understand a fair amount about cars, from writing headlines, emails, product copy, brochures, print ads, and scripts to engaging.

Ford Moments

This social series encouraged our clients to do something different. Built around the little things, the relatable moments we all face, from teaching your kid to drive to being the designated driver. We created each video to work for any market, so the team and I travelled around Europe capturing car content, from around the Colosseum to around the Arc de Triomphe. The idea continued long after I’d left GTB.