South West Trains

Brand and campaign work

We all have our opinions, but sometimes our assumptions keep us ignorant of the hidden treasures just a train ride away. South West Trains wanted to change that through campaigns that put passengers first.

Brand Campaign – Better Journeys

After a series of price-related campaigns, we created the brand campaign. We went against the done thing and chose a somewhat anti-advertising campaign to help people have better journeys. We proved it, albeit slightly (admittedly to ourselves), that when you give people stuff, they share it. Our ad-free entertainment replaced the usual ad spots, turning print ads, Spotify, and Wi-Fi login pages into unexpected moments of something to do.

Price-led campaign

What if summer wasn't just the usual crowded hotspots? Headlines used what people said about the UK, juxtaposed with visuals of UK beauty.

Destination campaigns

While tourists visited the same old places, we were compelled to take a different route, away from the crowds. This campaign didn't just sell tickets; it also redirected travellers to stunning, lesser-known locations to smugly escape the crowds.

From sourcing influencers to scripting radio ads, every detail helped South West Trains speak to their audience where they are, without the noise.