Can you start a report with a manifesto?

UniCredit
Reporting theme 

A report isn't just where you put all the functional stuff and shouldn’t just be numbers on a page. It's a story of progress, of impact, of a company evolving. For UniCredit, the transformation wasn't just a theme. It was the core of their progress.

Working with the team at RY, I came in to work with the team on shaping the central narrative and crafting the theme and title to capture UniCredit's ambition. But with my campaign and content background, it turned out it needed a bit more of a voice, a manifesto, a statement of intent that brought people into the story.

Creating a Manifesto for transformation came with UniCredit's commitment to sustainability, innovation, and long-term impact. I helped create a manifesto. This was my first time seeing the reporting world, so I brought my campaign background with me and started bringing the emotion out with a manifesto; the poetic feel I started with (I say go wide then craft) quickly morphed into something more visionary and began to build on the proof so it became confident and clear.

This report reflected the fundamental transformation through stories written by a technical writer, speaking to stakeholders, investors, and communities.