Tesco PLC

Digital Content

Tesco is everywhere, in every community. When something changes or an initiative is underway, it’s felt in millions of households. My job was to turn that impact into stories that connect.

Greener Groceries

Sustainability can feel complicated. The big picture spans the globe, but by bringing it down to a local level, we can show that it all comes down to our choices. This campaign made eco-friendly shopping effortless, guiding customers toward lower-waste, low-impact grocery habits and answering people’s questions about what Tesco is doing to address sustainability.

Winter Food Collection

We all know that winter is hard for many, but with the added cost-of-living crisis, it needs to be addressed with sensitivity, understanding, and the knowledge that, when times are tough, it’s our local communities that step up.

Free fruit & Veg for Schools

Healthy habits start young. Tesco is setting up initiatives to make it easier for kids to eat well. Our content drove awareness and participation, proving that good food fuels brighter futures with a soft touch.