Durex

Digital Brand content and campaigns

My time at Inside Ideas meant I worked closely with the Reckitt clients across a range of projects. My highlights were working across the Durex brand.

Stonewall and Durex

I was excited to be developing a resource for and by our community. I aimed to create a safe, inclusive space to explore sexuality, safety, and positivity throughout the workshops and filming. By making it less formal and understanding the intersections of our talents’ identities, I facilitated honest and thoughtful discussions with lovely advice. All the workshops and shoots helped inform my approach to thoughtful content creation that reflects and celebrates the diverse experiences within the LGBTQ+ community.

Sex Ed campaign

This project wasn’t just about providing information. The goal was to create a safe and inclusive space where people could share, learn, and connect, and we received that feedback. With fresh insights from Youth Sight Research, I worked on the language to help ease anxieties, build confidence, and empower young people to find their way without shame or fear.

Clitoracy content series

For far too long, the clitoris has been misunderstood and neglected in science, health and especially pleasure. As an inclusive storyteller, I saw the perfect opportunity to flip the script.

Valentine’s Day campaign

Almost 50% of people said they're up for trying something new in sex on Valentine's Day.

But why should good sex be confined to just one Day? Working on everything from narrative to concept to digital content creation. Scripting a hero film and writing a campaign that spoke to authentic experiences, no matter who you are, who you love, or how you choose to connect. We weren’t about to get stereotypical or heteronormative, so we created what we believe a Valentine’s campaign should look like, ensuring representation rang through and reflected the diversity of partners. The overarching idea of ‘why wait’ continues across markets.

Always on content

Helping Durex educate across social media, think: sex positivity and pleasure-forward education.

Not all condoms are created equal. Step into Superdrug, and there’s a whole section dedicated to various types for protection, pleasure, and to avoid messing with your pH levels if you’ve got a vagina.