What do you know about the clitoris?

Durex
Social Content

For far too long, the clitoris has been misunderstood and neglected in science, health and especially pleasure. As an inclusive storyteller, I saw the perfect opportunity to flip the script.

I proposed the idea and started researching sexual health, the orgasm gap, history and misinformation. We created a four-part Instagram reels series that tackled myths, broke down taboos, and sparked meaningful conversations about the clitoris. The goal? To empower everyone with a clit with the knowledge they deserve, serving it up in an accessible, playful, and unapologetically educational way. No frills, no shame, just the facts.

Through strategy and content creation, it helped Durex shift into pleasure for people with a vulva. Going beyond product but bringing it in where it counts, we embraced an inclusive approach to sexual wellness, ensuring everyone feels seen.